Basic methods of marketing research / James H. Lorie, Harry V. Roberts.
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill, 1951.Edition: 1st edDescription: xii, 453 p. : ill. ; 24 cmSubject(s): DDC classification: - 19 658.83 LOB 1951
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Central Library, University of Rajshahi | Non-fiction | 658.83 LOB 1951 (Browse shelf(Opens below)) | C-2 | Available | Sheeling | 39143 | |||||||||||
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Central Library, University of Rajshahi Reading Room | Non-fiction | 658.83 LOB 1951 (Browse shelf(Opens below)) | C-1 | Not For Loan | Sheeling | 39142 |
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| 658.83 IRM 1954 Marketing research and management | 658.83 KIM 1979 Marketing research : an applied approach / | 658.83 KIM 1983 Marketing research : an applied approach / | 658.83 LOB 1951 Basic methods of marketing research / | 658.83 LUM 1961 Marketing research / | 658.83 LUM 2008 Marketing research / | 658.83 MAM 2012 Marketing research : an applied orientation / |
Includes bibliographical references (p. 433-437) and Index
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