Basic methods of marketing research /
Lorie, James Hirsch, 1922-
Basic methods of marketing research / James H. Lorie, Harry V. Roberts. - 1st ed. - New York : McGraw-Hill, 1951. - xii, 453 p. : ill. ; 24 cm.
Includes bibliographical references (p. 433-437) and Index
Marketing research.
658.83 / LOB 1951
Basic methods of marketing research / James H. Lorie, Harry V. Roberts. - 1st ed. - New York : McGraw-Hill, 1951. - xii, 453 p. : ill. ; 24 cm.
Includes bibliographical references (p. 433-437) and Index
Marketing research.
658.83 / LOB 1951