Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

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TextLanguage: English Publication details: Upper Saddle River, N.J. : Pearson Education, 2007.Edition: 9th edDescription: xix, 561, [71] p. in various pagings ; 26 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Central Library, University of Rajshahi		Non-fiction		658.8342 SCC 2007 (Browse shelf(Opens below))				C-5	Available	INR		B24086
	Books	Central Library, University of Rajshahi		Non-fiction		658.82 SCC 2006 (Browse shelf(Opens below))				C-4	Available	INR		B45977

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Previous	658.82 ENP 1967 Promotional strategy /	658.82 NAB 1957 Business letters that turn inquiries into sales /	658.82 SAL 1980 Sales promotion /	658.82 SCC 2006 Consumer behavior /	658.82 TIP 1974 Promotion: persuasive communication in marketing /	658.82 TUS 1959 Sales promotion that gets results /	658.827 DRB 2001 Brands in the balance : meeting the challenges to commercial identity /	Next

Accompanied by: Instuctor's manual / Kathleen Rathje Zumpfe and Test item file / Steven M. Cox.

Includes bibliography and index.

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