Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Education, 2007. - xix, 561, [71] p. in various pagings ; 26 cm.
Accompanied by: Instuctor's manual / Kathleen Rathje Zumpfe and Test item file / Steven M. Cox.
Includes bibliography and index.
8177589997
Consumer behavior.
Motivation research (Marketing)
658.8342 / SCC
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Education, 2007. - xix, 561, [71] p. in various pagings ; 26 cm.
Accompanied by: Instuctor's manual / Kathleen Rathje Zumpfe and Test item file / Steven M. Cox.
Includes bibliography and index.
8177589997
Consumer behavior.
Motivation research (Marketing)
658.8342 / SCC