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Brand positioning : strategies for competitive advantage / Subroto Sengupta
Material type:
TextLanguage: English Publication details: New Delhi : Tata McGraw-Hill, ©2005.Edition: 2nd edDescription: xiv, 297 p., [24] p. of plates : ill. (some col.) ; 23 cmISBN: - 9780070581593
- 0070581592
- 658.827 SEB 2005
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Central Library, University of Rajshahi | Non-fiction | 658.827 SEB 2011 (Browse shelf(Opens below)) | C-2 | Available | BDT | B57049 |
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| 658.827 KES 2006 Strategic brand management ; building, measuring, and managing brand equity / | 658.827 MAB 2001 The brand marketing book : creating, managing, and extending the value of your brand / | 658.827 SEB 2003 Brand positioning : strategies for competitive advantages / | 658.827 SEB 2011 Brand positioning : strategies for competitive advantage / | 658.83 BAR 1991 Research for marketing decision making / | 658.83 BAR 1991 Research for marketing decision making / | 658.83 BOM 1981 Marketing research : text and cases / |
Includes bibliographical references and index.
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