Brand positioning : strategies for competitive advantage /
Sengupta, Subroto.
Brand positioning : strategies for competitive advantage / Subroto Sengupta - 2nd ed. - New Delhi : Tata McGraw-Hill, ©2005. - xiv, 297 p., [24] p. of plates : ill. (some col.) ; 23 cm.
Includes bibliographical references and index.
9780070581593 0070581592
Product management --India.
Marketing--India.
Advertising--Brand name products.
658.827 / SEB 2005
Brand positioning : strategies for competitive advantage / Subroto Sengupta - 2nd ed. - New Delhi : Tata McGraw-Hill, ©2005. - xiv, 297 p., [24] p. of plates : ill. (some col.) ; 23 cm.
Includes bibliographical references and index.
9780070581593 0070581592
Product management --India.
Marketing--India.
Advertising--Brand name products.
658.827 / SEB 2005