Chasing the monster idea : the marketer's almanac for predicting idea epicness / Stefan Mumaw.

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TextLanguage: English Publication details: Hoboken, NJ : John Wiley & Sons Inc., c2011.Description: 217 p. : ill. ; 23 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Central Library, University of Rajshahi Reading Room		Non-fiction		658.8 MUC 2011 (Browse shelf(Opens below))				C-1	Not For Loan	USD		B55831
	Books	Central Library, University of Rajshahi		Non-fiction		658.8 MUC 2011 (Browse shelf(Opens below))				C-2	Available	USD		B55830

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Includes bibliographical references (p. 199-208) and index.

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