Strategic Marketing / (Record no. 78021)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00828nam a22002657a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 78021 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209083059.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210306b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256026459 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)78247 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | BD-RjUL |
| Modifying agency | BD-RjUL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.02 |
| Author mark and year | CRS 1982 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 9 (RLIN) | 183241 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic Marketing / |
| Statement of responsibility, etc. | David W. Cravens |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Homewood, Ill. : |
| Name of producer, publisher, distributor, manufacturer | Richard D. Irwin, |
| Date of production, publication, distribution, manufacture, or copyright notice | c1982 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xv, 456 p. : |
| Illustrations | Ill. ; |
| Size | 24 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | The Irwin series in Marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Bibliographical Refrences and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Decision making. |
| 9 (RLIN) | 245621 |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 245622 |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | The Irwin series in Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 25/08/1988 | The Asia Foundation, USA | 658.02 CRS 1982 | 06/03/2021 | C-1 | Books |