Strategic Marketing /
Cravens, David W.
Strategic Marketing / David W. Cravens - xv, 456 p. : Ill. ; 24 cm. - The Irwin series in Marketing . - The Irwin series in Marketing .
Includes Bibliographical Refrences and index
0256026459
Marketing --Decision making.
Marketing --Management.
658.02 / CRS 1982
Strategic Marketing / David W. Cravens - xv, 456 p. : Ill. ; 24 cm. - The Irwin series in Marketing . - The Irwin series in Marketing .
Includes Bibliographical Refrences and index
0256026459
Marketing --Decision making.
Marketing --Management.
658.02 / CRS 1982