Managerial marketing : (Record no. 76039)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00813nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 76039 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209082759.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191015r19721967ii a 000 0 eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)76258 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-RjUL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Author mark and year | KEM 1972 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelley, Eugene J. |
| 9 (RLIN) | 233730 |
| 245 10 - TITLE STATEMENT | |
| Title | Managerial marketing : |
| Remainder of title | perspectives and viewpoints a source book / |
| Statement of responsibility, etc. | [by] Eugene J. Kelley [and] William Lazar. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Bombay : |
| Name of publisher, distributor, etc. | D. B. Taraporevla Sons & Co., |
| Date of publication, distribution, etc. | 1967 [reprinted 1972] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xiii, 764 pages : |
| Illustrations | illustrations; |
| Size | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 233702 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lazer, William, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 18/04/1974 | Book Centre | 18.60 | 658.8 KEM 1972 | 15/10/2019 | C-1 | Books |