Managerial marketing : perspectives and viewpoints a source book /
Kelley, Eugene J.
Managerial marketing : perspectives and viewpoints a source book / [by] Eugene J. Kelley [and] William Lazar. - 3rd. ed. - Bombay : D. B. Taraporevla Sons & Co., 1967 [reprinted 1972] - xiii, 764 pages : illustrations; 24 cm.
Marketing--Management.
658.8 / KEM 1972
Managerial marketing : perspectives and viewpoints a source book / [by] Eugene J. Kelley [and] William Lazar. - 3rd. ed. - Bombay : D. B. Taraporevla Sons & Co., 1967 [reprinted 1972] - xiii, 764 pages : illustrations; 24 cm.
Marketing--Management.
658.8 / KEM 1972