Central Library OPAC University of Rajshahi

A statistical analysis of advertising expenditure and of the revenue of the press / (Record no. 62583)

MARC details
000 -LEADER
fixed length control field 00924nam a2200241 a 4500
001 - CONTROL NUMBER
control field 62583
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211209081112.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170124s1948 enka 001 0 eng
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)62709
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency FMU
Modifying agency BD-RjUL
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.1320941
Author mark and year KAS 1948
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kaldor, Nicholas,
Dates associated with a name 1908-1986.
9 (RLIN) 186058
245 12 - TITLE STATEMENT
Title A statistical analysis of advertising expenditure and of the revenue of the press /
Statement of responsibility, etc. by Nicholas Kaldor and Rodney Silverman.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Cambridge Eng. :
Name of publisher, distributor, etc. University Press,
Date of publication, distribution, etc. 1948.
300 ## - PHYSICAL DESCRIPTION
Pagination xiii, 199 p. :
Illustrations ill. ;
Size 24 cm.
500 ## - GENERAL NOTE
General note A revised version of a confidential report. Statistics of advertising, presented to the Advertising Association in 1946.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Geographic subdivision Great Britain.
9 (RLIN) 186059
Topical term or geographic name as entry element English newspapers.
9 (RLIN) 186060
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Silverman, Rodney,
Relator term joint author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Copy number Koha item type
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room 05/03/1958 Pak. limi. 16.14   659.1320941 KAS 1948 24/01/2017 C-1 Books