A statistical analysis of advertising expenditure and of the revenue of the press /
Kaldor, Nicholas, 1908-1986.
A statistical analysis of advertising expenditure and of the revenue of the press / by Nicholas Kaldor and Rodney Silverman. - Cambridge Eng. : University Press, 1948. - xiii, 199 p. : ill. ; 24 cm.
A revised version of a confidential report. Statistics of advertising, presented to the Advertising Association in 1946.
Advertising--Great Britain.
English newspapers.
659.1320941 / KAS 1948
A statistical analysis of advertising expenditure and of the revenue of the press / by Nicholas Kaldor and Rodney Silverman. - Cambridge Eng. : University Press, 1948. - xiii, 199 p. : ill. ; 24 cm.
A revised version of a confidential report. Statistics of advertising, presented to the Advertising Association in 1946.
Advertising--Great Britain.
English newspapers.
659.1320941 / KAS 1948