Strategic marketing : (Record no. 62186)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00814nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 62186 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209081043.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170123s1984 maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534009719 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)62311 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-RjUL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.802 |
| Author mark and year | WES 1984 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weitz, Barton A. |
| 9 (RLIN) | 184964 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing : |
| Remainder of title | planning, implementation, and control / |
| Statement of responsibility, etc. | Barton A. Weitz and Robin Wensley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Kent Pub. Co., |
| Date of publication, distribution, etc. | c1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | x, 500 p. : |
| Illustrations | ill. ; |
| Size | 25 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Kent series in marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 182579 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wensley, Robin |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Kent series in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 24/12/1990 | 658.802 WES 1984 | 23/01/2017 | C-1 | Books |