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Strategic marketing : planning, implementation, and control /

Weitz, Barton A.

Strategic marketing : planning, implementation, and control / Barton A. Weitz and Robin Wensley. - Boston, Mass. : Kent Pub. Co., c1984. - x, 500 p. : ill. ; 25 cm. - Kent series in marketing. . - Kent series in marketing. .

Includes index.

ISBN: 0534009719

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.802 / WES 1984

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