Central Library OPAC University of Rajshahi

Multinational marketing management / (Record no. 61316)

MARC details
000 -LEADER
fixed length control field 00922nam a2200277 a 4500
001 - CONTROL NUMBER
control field 61316
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211209080939.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170117s1980 njua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136050557
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)61440
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-RjUL
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Edition number 23
Author mark and year KEM 1980
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
9 (RLIN) 182868
245 10 - TITLE STATEMENT
Title Multinational marketing management /
Statement of responsibility, etc. Warren J. Keegan.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. c1980.
300 ## - PHYSICAL DESCRIPTION
Pagination xxii, 613 p. :
Illustrations ill. ;
Size 24 cm.
490 0# - SERIES STATEMENT
Series statement Prentice-Hall international series in management
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management.
9 (RLIN) 177465
Topical term or geographic name as entry element Export marketing
General subdivision Management
-- Case studies.
9 (RLIN) 182869
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Prentice-Hall international series in management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Date last seen Copy number Koha item type
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room 25/02/1985 Asia Foundation   658.848 KEM 1980 17/01/2017 C-1 Books