Multinational marketing management /
Keegan, Warren J.
Multinational marketing management / Warren J. Keegan. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - xxii, 613 p. : ill. ; 24 cm. - Prentice-Hall international series in management . - Prentice-Hall international series in management .
Includes bibliographies and indexes.
0136050557
Export marketing--Management.
Export marketing--Management--Case studies.
658.848 / KEM 1980
Multinational marketing management / Warren J. Keegan. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - xxii, 613 p. : ill. ; 24 cm. - Prentice-Hall international series in management . - Prentice-Hall international series in management .
Includes bibliographies and indexes.
0136050557
Export marketing--Management.
Export marketing--Management--Case studies.
658.848 / KEM 1980