Central Library OPAC University of Rajshahi

Strategic Market Planning : (Record no. 61223)

MARC details
000 -LEADER
fixed length control field 00872nam a2200253 a 4500
001 - CONTROL NUMBER
control field 61223
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211209080933.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170116s1979 njua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0138510490
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)61347
040 ## - CATALOGING SOURCE
Original cataloging agency BD-RjUL
Transcribing agency BD-RjUL
Modifying agency BD-RjUL
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 23
Author mark and year ABS 1979
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Abell, Derek F.,
Dates associated with a name 1938-
9 (RLIN) 182636
245 10 - TITLE STATEMENT
Title Strategic Market Planning :
Remainder of title Problems and Analytical Approaches /
Statement of responsibility, etc. Derek F. Abell, John S. Hammond.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. c1979.
300 ## - PHYSICAL DESCRIPTION
Pagination xii, 527 p. :
Illustrations ill. ;
Size 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 175868
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
9 (RLIN) 182637
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hammond, John S.,
Dates associated with a name 1937-
Relator term joint author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Date last seen Copy number Koha item type Source of acquisition
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room   22.95   658.802 ABS 1979 16/01/2017 C-1 Books  
  Dewey Decimal Classification       Central Library, University of Rajshahi Central Library, University of Rajshahi   24/09/1991 22.95   658.802 ABS 1979 07/03/2021 C-2 Books Abacas Books, London