Strategic Market Planning : Problems and Analytical Approaches /
Abell, Derek F., 1938-
Strategic Market Planning : Problems and Analytical Approaches / Derek F. Abell, John S. Hammond. - Englewood Cliffs, N.J. : Prentice-Hall, c1979. - xii, 527 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0138510490
Marketing--Management.
Marketing--Management--Case studies.
658.802 / ABS 1979
Strategic Market Planning : Problems and Analytical Approaches / Derek F. Abell, John S. Hammond. - Englewood Cliffs, N.J. : Prentice-Hall, c1979. - xii, 527 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0138510490
Marketing--Management.
Marketing--Management--Case studies.
658.802 / ABS 1979