Central Library OPAC University of Rajshahi

Developing successful marketing strategies / (Record no. 53466)

MARC details
000 -LEADER
fixed length control field 00872nam a2200265 a 4500
001 - CONTROL NUMBER
control field 53466
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211209075951.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161015s2000 ilu 000 0 eng
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)53586
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
Classification number 658.800285
Author mark and year PAD 2000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Parmerlee, David.
9 (RLIN) 159826
245 10 - TITLE STATEMENT
Title Developing successful marketing strategies /
Statement of responsibility, etc. David Parmerlee.
250 ## - EDITION STATEMENT
Edition statement New ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Lincolnwood, Ill. :
Name of publisher, distributor, etc. NTC Business Books,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Pagination xvi, 198 p. ;
Size 28 cm.
490 1# - SERIES STATEMENT
Series statement AMA marketing toolbox
500 ## - GENERAL NOTE
General note At head of title: American Marketing Association.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
-- Data processing.
9 (RLIN) 159827
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element American Marketing Association.
9 (RLIN) 159828
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title American Marketing Association marketing toolbox.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Copy number Koha item type
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   07/08/2006 Paragon Enterprise Lit., Dhaka 325.00   658.800285 PAD 2000 15/10/2016 C-2 Books
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room 05/10/2005 Dhaka, Paragon Enterprises Ltd. 325.00   658.800285 PAD 2000 23/01/2017 C-1 Books