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Developing successful marketing strategies /

Parmerlee, David.

Developing successful marketing strategies / David Parmerlee. - New ed. - Lincolnwood, Ill. : NTC Business Books, c2000. - xvi, 198 p. ; 28 cm. - AMA marketing toolbox . - American Marketing Association marketing toolbox. .

At head of title: American Marketing Association.

Subjects--Topical Terms:
Marketing--Management--Data processing.

Dewey Class. No.: 658.800285 / PAD 2000

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