Brand positioning : (Record no. 53295)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00676nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 53295 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209075935.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161004r19902003enka 101 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074624016 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)53415 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-RjUL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.827 |
| Author mark and year | SEB 2003 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto |
| 9 (RLIN) | 159312 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand positioning : |
| Remainder of title | strategies for competitive advantages / |
| Statement of responsibility, etc. | by Subroto Sengupta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw-Hill, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xix, 299 p. : |
| Illustrations | ill. ; |
| Size | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 9 (RLIN) | 158813 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 18/10/2004 | Aeigarh library | 289.00 | 658.827 SEB 2003 | 05/10/2016 | C-2 | Books |