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Brand positioning : strategies for competitive advantages /

Sengupta, Subroto

Brand positioning : strategies for competitive advantages / by Subroto Sengupta - New Delhi : Tata McGraw-Hill, 2003 - xix, 299 p. : ill. ; 24 cm.

Includes Index

ISBN: 0074624016

Subjects--Topical Terms:
Product management.

Dewey Class. No.: 658.827 / SEB 2003

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