Marketing research : (Record no. 37838)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00932nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 37838 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211209052649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150730s1984 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0024217808 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL) 37943 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | UKM |
| -- | BD-RjUL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 19 |
| Author mark and year | TUM 1984 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tull, Donald S. |
| 9 (RLIN) | 117224 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | measurement and method : a text with cases / |
| Statement of responsibility, etc. | Donald S. Tull and Del I. Hawkins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Macmillan ; |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Collier Macmillan, |
| Date of publication, distribution, etc. | c1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xvi, 794 p. : |
| Illustrations | ill. ; |
| Size | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 117225 |
| Topical term or geographic name as entry element | Marketing research |
| General subdivision | Case studies. |
| 9 (RLIN) | 117226 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 13/04/1989 | N/A | 658.83 TUM 1984 | 30/07/2015 | C-2 | Books |