Marketing research : measurement and method : a text with cases /
Tull, Donald S.
Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins. - 3rd ed. - New York : London : Macmillan ; Collier Macmillan, c1984. - xvi, 794 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0024217808
Marketing research.
Marketing research--Case studies.
658.83 / TUM 1984
Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins. - 3rd ed. - New York : London : Macmillan ; Collier Macmillan, c1984. - xvi, 794 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0024217808
Marketing research.
Marketing research--Case studies.
658.83 / TUM 1984