Central Library OPAC University of Rajshahi

Advertising / (Record no. 19758)

MARC details
000 -LEADER
fixed length control field 00889nam a2200301 a 4500
001 - CONTROL NUMBER
control field 19758
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211209000456.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140225r19901983ii f 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007072069X
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)19819
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-RjUL
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 19
Author mark and year WRA 1990
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wright, John Sherman
Dates associated with a name 1920-
9 (RLIN) 60702
245 10 - TITLE STATEMENT
Title Advertising /
Statement of responsibility, etc. John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1983 [reprint 1990].
300 ## - PHYSICAL DESCRIPTION
Pagination xiv, 545 p. :
Illustrations ill. ;
Size 27 cm.
490 ## - SERIES STATEMENT
Series statement McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 60703
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Winter, Willis L.
Personal name Zeigler, Sherilyn K.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Copy number Koha item type
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   27/11/1996 Tulip enterprise 96.00   659.1 WRA 1990 25/02/2014 C-2 Books