Advertising /
Wright, John Sherman 1920-
Advertising / John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler. - 5th ed. - New York : McGraw-Hill, c1983 [reprint 1990]. - xiv, 545 p. : ill. ; 27 cm. - McGraw-Hill series in marketing .
Includes index.
007072069X
Advertising.
659.1 / WRA 1990
Advertising / John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler. - 5th ed. - New York : McGraw-Hill, c1983 [reprint 1990]. - xiv, 545 p. : ill. ; 27 cm. - McGraw-Hill series in marketing .
Includes index.
007072069X
Advertising.
659.1 / WRA 1990