Central Library OPAC University of Rajshahi

Fundamentals of modern marketing / (Record no. 17423)

MARC details
000 -LEADER
fixed length control field 00918pam a2200289 i 4500
001 - CONTROL NUMBER
control field 17423
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211209000133.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140216s1982 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0133413888
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)17481
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author mark and year CUF 1982
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cundiff, Edward W.
9 (RLIN) 48527
245 10 - TITLE STATEMENT
Title Fundamentals of modern marketing /
Statement of responsibility, etc. Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni.
250 ## - EDITION STATEMENT
Edition statement 3d ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. c1982.
300 ## - PHYSICAL DESCRIPTION
Pagination xiv, 462 p. :
Illustrations ill. ;
Size 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 53684
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Still, Richard Ralph,
Dates associated with a name 1921-
Relator term joint author.
Personal name Govoni, Norman A. P.,
Relator term joint author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Copy number Koha item type
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   01/12/1983 N/A 0.00   658.8 CUF 1982 17/02/2014 C-8 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   01/12/1983 Tulip Ent. Dhaka. 35.00   658.8 CUF 1982 22/02/2014 C-3 Books
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room 08/07/1982 Aligor library, Rajshahi 75.00   658.8 CUF 1980 01/03/2017 C-1 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   01/12/1983       658.8 CUF 1982 14/10/2019 C-2 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   01/12/1983       658.8 CUF 1982 14/10/2019 C-4 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   01/12/1983       658.8 CUF 1982 14/10/2019 C-5 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   05/01/1983 Knowledge View 75.00   658.8 CUF 1982 28/10/2019 C-6 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   05/01/1983 Knowledge View 75.00   658.8 CUF 1982 28/10/2019 C-7 Books