Fundamentals of modern marketing /
Cundiff, Edward W.
Fundamentals of modern marketing / Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni. - 3d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1982. - xiv, 462 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0133413888
Marketing.
658.8 / CUF 1982
Fundamentals of modern marketing / Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni. - 3d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1982. - xiv, 462 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0133413888
Marketing.
658.8 / CUF 1982