Advertising and promotion management / (Record no. 16120)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00956nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16120 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211208235946.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140211s1987 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070539073 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | CURL **980086027381**(LCo) from retc3 |
| -- | (BD-RjUL)16175 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | BD-RjUL |
| Transcribing agency | BD-RjUL |
| Modifying agency | BD-RjUL |
| Original cataloging agency | BD-RjUL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author mark and year | ROA 1987 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rossiter, John R. |
| 9 (RLIN) | 49901 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion management / |
| Statement of responsibility, etc. | John R. Rossiter, Larry Percy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York ; |
| -- | London : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xix, 649 p : |
| Illustrations | ill ; |
| Size | 25 cm |
| 490 1# - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 49902 |
| Topical term or geographic name as entry element | Sales promotion |
| 9 (RLIN) | 49903 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | McGraw-Hill series in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 11/02/2014 | Tulip ent. | 13.50 | 659.1 ROA 1987 | 11/02/2014 | C-2 | Books | |||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | Reading Room | 05/09/1996 | Tulip Enterprise | 13.50 | 659.1 ROA 1987 | 22/01/2017 | C-1 | Books |