Advertising and promotion management /
Rossiter, John R.
Advertising and promotion management / John R. Rossiter, Larry Percy - New York ; London : McGraw-Hill, 1987 - xix, 649 p : ill ; 25 cm - McGraw-Hill series in marketing . - McGraw-Hill series in marketing .
Includes bibliographies and indexes
0070539073
Advertising
Sales promotion
659.1 / ROA 1987
Advertising and promotion management / John R. Rossiter, Larry Percy - New York ; London : McGraw-Hill, 1987 - xix, 649 p : ill ; 25 cm - McGraw-Hill series in marketing . - McGraw-Hill series in marketing .
Includes bibliographies and indexes
0070539073
Advertising
Sales promotion
659.1 / ROA 1987