Central Library OPAC University of Rajshahi

Advertising theory and practice / (Record no. 16119)

MARC details
000 -LEADER
fixed length control field 00975nam a2200301 a 4500
001 - CONTROL NUMBER
control field 16119
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211208235946.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140211s1983 iluaf b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256028516
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)16174
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-RjUL
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 19
Author mark and year SAA 1983
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sandage, C. H.,
Fuller form of name (Charles Harold),
Dates associated with a name 1902-
9 (RLIN) 49897
245 10 - TITLE STATEMENT
Title Advertising theory and practice /
Statement of responsibility, etc. C.H. Sandage, Vernon Fryburger and Kim Rotzoll.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Homewood, Ill. :
Name of publisher, distributor, etc. R.D. Irwin,
Date of publication, distribution, etc. 1983.
300 ## - PHYSICAL DESCRIPTION
Pagination xv, 509 p., [6] p. of plates :
Illustrations ill. (some col.) ;
Size 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 49898
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fryburger, Vernon Ray,
Dates associated with a name 1918-
Personal name Rotzoll, Kim B.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Date checked out Copy number Koha item type
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   01/08/1985 Toppan tulip 27.95 1 659.1 SAA 1983 23/03/2017 13/02/2017 C-7 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   13/02/1985 Tulip 27.95 2 659.1 SAA 1983 07/12/2017 28/11/2017 C-2 Books
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room 13/02/1985 Tulip 27.95   659.1 SAA 1983 22/01/2017   C-1 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   13/02/1985 Tulip Interprise , Dhaka 27.95   659.1 SAA 1983 30/10/2019   C-3 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   13/02/1985 Tulip Interprise , Dhaka 27.95   659.1 SAA 1983 30/10/2019   C-4 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   13/02/1985 Tulip Interprise , Dhaka 27.95   659.1 SAA 1983 30/10/2019   C-5 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   13/02/1985 Tulip Interprise , Dhaka 27.95   659.1 SAA 1983 30/10/2019   C-6 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   13/02/1985 Tulip Interprise , Dhaka 27.95   659.1 SAA 1983 30/10/2019   C-8 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   13/02/1985 Tulip Interprise , Dhaka 27.95   659.1 SAA 1983 30/10/2019   C-9 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   13/02/1985 Tulip Interprise , Dhaka 27.95   659.1 SAA 1983 30/10/2019   C-10 Books