Advertising theory and practice /
Sandage, C. H., 1902-
Advertising theory and practice / C.H. Sandage, Vernon Fryburger and Kim Rotzoll. - 11th ed. - Homewood, Ill. : R.D. Irwin, 1983. - xv, 509 p., [6] p. of plates : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
0256028516
Advertising.
659.1 / SAA 1983
Advertising theory and practice / C.H. Sandage, Vernon Fryburger and Kim Rotzoll. - 11th ed. - Homewood, Ill. : R.D. Irwin, 1983. - xv, 509 p., [6] p. of plates : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
0256028516
Advertising.
659.1 / SAA 1983