Central Library OPAC University of Rajshahi

Advertising : (Record no. 16039)

MARC details
000 -LEADER
fixed length control field 01006nam a2200301 a 4500
001 - CONTROL NUMBER
control field 16039
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211208235934.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140211s1983 iluaf 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256026467
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)16094
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-RjUL
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 19
Author mark and year NIA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Nicosia, Francsco M.
9 (RLIN) 49661
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title Principles and management casas /
Statement of responsibility, etc. Charless J. Dirksen , Arthur Kroeger and franco M. Nicosia
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Homewood, Ill. :
Name of publisher, distributor, etc. R.D. Irwin,
Date of publication, distribution, etc. 1983.
300 ## - PHYSICAL DESCRIPTION
Pagination xiv, 622 p., [4] p. of plates :
Illustrations ill. (some col.) ;
Size 25 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977.
General note Includes indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 49662
Topical term or geographic name as entry element Advertising
General subdivision Case studies.
9 (RLIN) 49663
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kroeger, Arthur,
Dates associated with a name 1908-
Personal name Nicosia, Francesco M.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Copy number Koha item type
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   01/08/1985 Toppan Tulip. 27.95   659.1 DIA 1983 11/02/2014 C-3 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan 26.95   659.1 DIA 1983 11/02/2014 C-5 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   12/04/1977 heffers and sons 6.90   659.1 NIA 1974 03/03/2014 C-2 Books
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room 23/04/1984 Tulip 26.95   659.1 DIA 1983 24/01/2017 C-1 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan Thrush Tulip 26.95   659.1 DIA 1983 29/10/2019 C-4 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan Thrush Tulip 26.95   659.1 DIA 1983 29/10/2019 C-9 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan Thrush Tulip 26.95   659.1 DIA 1983 29/10/2019 C-10 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan Thrush Tulip 26.95   659.1 DIA 1983 29/10/2019 C-4 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan Thrush Tulip 26.95   659.1 DIA 1983 29/10/2019 C-5 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan Thrush Tulip 26.95   659.1 DIA 1983 29/10/2019 C-6 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan Thrush Tulip 26.95   659.1 DIA 1983 29/10/2019 C-7 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan Thrush Tulip 26.95   659.1 DIA 1983 29/10/2019 C-8 Books