Advertising : Principles and management casas /
Nicosia, Francsco M.
Advertising : Principles and management casas / Charless J. Dirksen , Arthur Kroeger and franco M. Nicosia - 6th ed. - Homewood, Ill. : R.D. Irwin, 1983. - xiv, 622 p., [4] p. of plates : ill. (some col.) ; 25 cm.
Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977. Includes indexes.
0256026467
Advertising.
Advertising--Case studies.
659.1 / NIA
Advertising : Principles and management casas / Charless J. Dirksen , Arthur Kroeger and franco M. Nicosia - 6th ed. - Homewood, Ill. : R.D. Irwin, 1983. - xiv, 622 p., [4] p. of plates : ill. (some col.) ; 25 cm.
Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977. Includes indexes.
0256026467
Advertising.
Advertising--Case studies.
659.1 / NIA