Central Library OPAC University of Rajshahi

Marketing management : (Record no. 16022)

MARC details
000 -LEADER
fixed length control field 00836nam a2200277 a 4500
001 - CONTROL NUMBER
control field 16022
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211208235932.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140211r19831982nyua 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070489203
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)16077
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-RjUL
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
Author mark and year GUM 1983
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Guiltinan, Joseph P.
9 (RLIN) 49522
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title strategies and programs /
Statement of responsibility, etc. Joseph P. Guiltinan, Gordon W. Paul.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1982 [reprint 1983].
300 ## - PHYSICAL DESCRIPTION
Pagination xvi, 412 p. :
Illustrations ill. ;
Size 22 cm.
490 ## - SERIES STATEMENT
Series statement McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 49618
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Paul, Gordon W.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Copy number Koha item type
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   17/09/1985 Talppam Co. 18.75   658.8 GUM 1983 11/02/2014 C-5 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   24/12/1990       658.8 GUM 1982 17/07/2016 C-2 Books
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room 17/09/1985 Tulip 18.75   658.8 GUM 1983 16/01/2017 C-1 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   17/09/1985 Tulip 18.75   658.8 GUM 1983 17/01/2017 C-3 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   17/09/1985 Toppan 18.75   658.8 GUM 1983 16/10/2019 C-4 Books