Marketing management : strategies and programs /
Guiltinan, Joseph P.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - New York : McGraw-Hill, c1982 [reprint 1983]. - xvi, 412 p. : ill. ; 22 cm. - McGraw-Hill series in marketing .
Includes indexes.
0070489203
Marketing--Management.
658.8 / GUM 1983
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - New York : McGraw-Hill, c1982 [reprint 1983]. - xvi, 412 p. : ill. ; 22 cm. - McGraw-Hill series in marketing .
Includes indexes.
0070489203
Marketing--Management.
658.8 / GUM 1983