Advertising techniques and management / (Record no. 15891)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00693nam a22002531 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15891 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211208235915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140211s1967 ilua b 000 0 eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)15946 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-RjUL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author mark and year | ZAA 1967 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zacher, Robert Vincent. |
| 9 (RLIN) | 49269 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising techniques and management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Homewood, Ill., |
| Name of publisher, distributor, etc. | R. D. Irwin, |
| Date of publication, distribution, etc. | 1967. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xiii, 666 p. : |
| Illustrations | illus. ; |
| Size | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliographical footnotes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 49270 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 30/03/1970 | Zeitlinger | 86.00 | 659.1 ZAA 1967 | 11/02/2014 | C-2 | Books |