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Advertising techniques and management /

Zacher, Robert Vincent.

Advertising techniques and management / - Rev. ed. - Homewood, Ill., R. D. Irwin, 1967. - xiii, 666 p. : illus. ; 24 cm.

Bibliographical footnotes.

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / ZAA 1967

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