Central Library OPAC University of Rajshahi

Marketing for business growth / (Record no. 15779)

MARC details
000 -LEADER
fixed length control field 00792nam a2200265 a 4500
001 - CONTROL NUMBER
control field 15779
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211208235903.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110114s1974 nyu b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070374155
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)15834
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-RjUL
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author mark and year LEM 1974
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Levitt, Theodore,
Dates associated with a name 1925-2006.
9 (RLIN) 48549
245 10 - TITLE STATEMENT
Title Marketing for business growth /
Statement of responsibility, etc. Theodore Levitt.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1974.
300 ## - PHYSICAL DESCRIPTION
Pagination x, 266 p. ;
Size 24 cm.
500 ## - GENERAL NOTE
General note First ed. published in 1969 under the title: The marketing mode.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 48939
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Date last seen Copy number Koha item type Cost, normal purchase price
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   10/06/1977 W.U.S.   658.8 LEM 1974 10/02/2014 C-3 Books  
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   06/05/1977 W. Heffer & Sons   658.8 LEM 1974 17/10/2019 C-2 Books 9.70
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   10/06/1977 W.U.S.   658.8 LEM 1974 17/10/2019 C-4 Books  
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room 06/05/1977 W. Heffer & Sons   658.8 LEM 1974 17/10/2019 C-1 Books 9.70