Marketing for business growth /
Levitt, Theodore, 1925-2006.
Marketing for business growth / Theodore Levitt. - New York : McGraw-Hill, c1974. - x, 266 p. ; 24 cm.
First ed. published in 1969 under the title: The marketing mode.
Includes bibliographical references and index.
0070374155
Marketing.
658.8 / LEM 1974
Marketing for business growth / Theodore Levitt. - New York : McGraw-Hill, c1974. - x, 266 p. ; 24 cm.
First ed. published in 1969 under the title: The marketing mode.
Includes bibliographical references and index.
0070374155
Marketing.
658.8 / LEM 1974