Macro marketing / (Record no. 15655)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00897pam a2200301 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15655 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| rucl marc code | BD-RjUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211208235849.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140210s1978 caua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471026999 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (BD-RjUL)15710 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-RjUL |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.1 |
| Author mark and year | MOM 1978 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moyer, Reed. |
| 9 (RLIN) | 48595 |
| 245 10 - TITLE STATEMENT | |
| Title | Macro marketing / |
| Statement of responsibility, etc. | Reed Moyer, Michael D. Hutt. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2d ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Santa Barbara [Calif.] : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c1978. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xii, 201 p. : |
| Illustrations | ill. ; |
| Size | 23 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Wiley/Hamilton series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | "A Wiley/Hamilton publication." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 48596 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hutt, Michael D., |
| Relator term | joint author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Central Library, University of Rajshahi | Central Library, University of Rajshahi | 04/05/1983 | Heffers. | 11.70 | 380.1 MOM 1978 | 10/02/2014 | C-2 | Books |