Macro marketing /
Moyer, Reed.
Macro marketing / Reed Moyer, Michael D. Hutt. - 2d ed. - Santa Barbara [Calif.] : Wiley, c1978. - xii, 201 p. : ill. ; 23 cm. - Wiley/Hamilton series in marketing .
"A Wiley/Hamilton publication."
Includes bibliographical references and indexes.
0471026999
Marketing.
380.1 / MOM 1978
Macro marketing / Reed Moyer, Michael D. Hutt. - 2d ed. - Santa Barbara [Calif.] : Wiley, c1978. - xii, 201 p. : ill. ; 23 cm. - Wiley/Hamilton series in marketing .
"A Wiley/Hamilton publication."
Includes bibliographical references and indexes.
0471026999
Marketing.
380.1 / MOM 1978