Central Library OPAC University of Rajshahi

Essentials of marketing / (Record no. 15531)

MARC details
000 -LEADER
fixed length control field 00909nam a2200289 a 4500
001 - CONTROL NUMBER
control field 15531
003 - CONTROL NUMBER IDENTIFIER
rucl marc code BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211208235833.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140210s1982 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256026483
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)15586
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-RjUL
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
Author mark and year MCE 1982
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome.
Fuller form of name (Edmund Jerome)
9 (RLIN) 48218
245 10 - TITLE STATEMENT
Title Essentials of marketing /
Statement of responsibility, etc. E. Jerome McCarthy with the assistance of Andrew A. Brogowicz.
250 ## - EDITION STATEMENT
Edition statement Rev. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Homewood, Ill. :
Name of publisher, distributor, etc. R.D. Irwin,
Date of publication, distribution, etc. c1982.
300 ## - PHYSICAL DESCRIPTION
Pagination xvii, 540 p. :
Illustrations ill. ;
Size 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 48219
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Brogowicz, Andrew A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Date last seen Copy number Koha item type
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan & co. 25.95   658.8 MCE 1982 10/02/2014 C-9 Books
  Dewey Decimal Classification   Not For Loan Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi Reading Room 23/04/1984 Tuppan cor. 25.95   658.8 MCE 1982 17/01/2017 C-1 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan co. 25.95   658.8 MCE 1982 17/10/2019 C-2 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan co. 25.95   658.8 MCE 1982 17/10/2019 C-3 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan co. 25.95   658.8 MCE 1982 17/10/2019 C-8 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan co. 25.95   658.8 MCE 1982 17/10/2019 C-7 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan co. 25.95   658.8 MCE 1982 17/10/2019 C-6 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan co. 25.95   658.8 MCE 1982 17/10/2019 C-5 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan co. 25.95   658.8 MCE 1982 17/10/2019 C-4 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan co. 25.95   658.8 MCE 1982 17/10/2019 C-10 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   23/04/1984 Toppan co. 25.95   658.8 MCE 1982 17/10/2019 C-11 Books
  Dewey Decimal Classification     Non-fiction Central Library, University of Rajshahi Central Library, University of Rajshahi   04/03/1985 Toppan co. 25.95   658.8 MCE 1982 17/10/2019 C-12 Books