Essentials of marketing /
McCarthy, E. Jerome.
Essentials of marketing / E. Jerome McCarthy with the assistance of Andrew A. Brogowicz. - Rev. ed. - Homewood, Ill. : R.D. Irwin, c1982. - xvii, 540 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0256026483
Marketing.
658.8 / MCE 1982
Essentials of marketing / E. Jerome McCarthy with the assistance of Andrew A. Brogowicz. - Rev. ed. - Homewood, Ill. : R.D. Irwin, c1982. - xvii, 540 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0256026483
Marketing.
658.8 / MCE 1982