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Building brand advocacy through relationship marketing of mobile financial service recipients in Bangladesh /

Saha, Rajesh Kumar

Building brand advocacy through relationship marketing of mobile financial service recipients in Bangladesh / Researcher Rajesh, Kumar Saha ; - Rajshahi : Institute of Bangladesh Studies, University of Rajshahi, 2024 - xviii, 205 leaves : ill, ; 29.cm.

Thesis (Ph.D.) -- Institute of Bangladesh Studies, University of Rajshahi, 2024

References : Leaves 173 - 197

Subjects--Topical Terms:
Distributor brands--Mobile financial service--Bangladesh

Dewey Class. No.: 658.827095492 / SAB 2024

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