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Marketing; concepts and strategy /

Bell, Martin L.

Marketing; concepts and strategy / [by] Martin L. Bell. - London ; Melbourne : Macmillan, c1966 - xii, 686 p.: ill.; 23 cm.

Bibliographical footnotes.

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / BEM 1966

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