Marketing research : text and cases /
Boyd, Harper W.
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall and Stanley F. Stasch. - 6th ed. - Homewood, Ill. : R.D. Irwin, c1985. - xv, 836 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0256031835
Marketing research.
Marketing research--Case studies.
658.83 / BOM 1985
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall and Stanley F. Stasch. - 6th ed. - Homewood, Ill. : R.D. Irwin, c1985. - xv, 836 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0256031835
Marketing research.
Marketing research--Case studies.
658.83 / BOM 1985