Central Library OPAC University of Rajshahi

Buying behavior and marketing decisions / [by] Chester R. Wasson [and] David H. McConaughy.

By: Contributor(s): Material type: TextLanguage: English Publication details: New York : Appleton-Century-Crofts , [1968]Description: vii, 547 p. : ill.; 24 cmSubject(s): DDC classification:
  • 658.8 23 WAB 1968
Item type: Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Central Library, University of Rajshahi Reading Room Non-fiction 658.8 WAB 1968 (Browse shelf(Opens below)) C-1 Not For Loan Sheeling A26992
Books Central Library, University of Rajshahi Non-fiction 658.8 WAB 1968 (Browse shelf(Opens below)) C-2 Available Sheeling A26993

Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy.

Bibliography: p. 500-506.

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