Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Material type:
TextLanguage: English Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. ; 27 cmISBN: - 0070387672
- 658.834 23 LOC 1993
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Central Library, University of Rajshahi | Non-fiction | 658.834 LOC 1993 (Browse shelf(Opens below)) | C-2 | Available | Not Found | A141974 | |||||||||||
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Central Library, University of Rajshahi Reading Room | Non-fiction | 658.834 LOC 1993 (Browse shelf(Opens below)) | C-1 | Not For Loan | USD | A141973 |
Includes index.
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